“The work Richard Lynch has done, and continues to do, is invaluable for the promotion of Limerick and its surrounds. Rich’s unstoppable optimism and tireless campaigning for Limerick as a vibrant and warm-hearted city, has enriched and invigorated the entire arts, entertainment and voluntary sector in the city. Richard Lynch has made ILoveLimerick is an invaluable resource for organisations such as the Irish World Academy at the University of Limerick to spread our message and to promote events and educational programmes happening here. Richard’s ‘Limerick Person of the Year’ award in 2011 was richly-deserved and his continued efforts to raise Limerick’s profile nationally and internationally deserves enormous credit. As we become increasingly dependent on on-line press and communication, Richards’s simple and effective viral marketing and good-news spreading has become an essential part of any PR activity for those involved in promotion in Limerick city and county. Wishing continued success to Richard, from staff, faculty and students of the Irish World Academy of Music and Dance at the University of Limerick.”