“Through ILoveLimerick, Richard has branded Limerick as a positive place. It's upbeat messages and interviews have focused on the people of Limerick and reflected the diversity of events in the City. The positive focus and messages shows that good news can sell also. His voluntary mentoring and advice in regards social media has enabled us to profile activities in a different way and engage and network with people who would not otherwise have linked up. We also believe that people are more responsive to messages that are promoted through a range of media and by a range of organisations and ILoveLimerick fufils this role. He helped us formulate our ‘Stop Limerick Dog Litter’ campaign amongst others. The presence of Richard and his team at events has in itself become a positive force – their positive, optimistic attitude and willingness to include everyone and showcase the city has become a social highlight in itself.”