Richard Lynch, Vertical Chair of the Community Group for the new Limerick Brand pictured with Community Brand Ambassadors Jayne Foley, Fresh international Fim Festival, Linda Ledger, St Munchins Comunity Centre and Helen O'Donnell, co-founder of Team Limerick Cleanup at the launch of the new Limerick brand positioning and international marketing campaign ‘Atlantic Edge, European Embrace’ held at St. Mary's Cathedral on Thursday, January 30, 2020. Picture: Anthony Sheehan/ilovelimerick