Marketing
Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. RichardKnows that for-profit enterprise the main purpose of marketing is to increase product sales and therefore the profits of the company. In for-profit enterprise marketing often acts as a support for the sales team by propagating the message and information to the desired target audience. In the case of nonprofit marketing, the aim is to increase the take-up of the organization's services by its consumers or clients. At RichardKnows we devise clever marketing strategies to suit your business, charity or organisation.
Branding
At RichardKnows we know the importance of a good brand is for an individual, business, organisation or charity and take the time to create a simple yet striking brand. Branding is strategic. Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends." The brand is ultimately what determines if you will become a loyal customer or not. Branding is as vital to the success of a business or non-profit as having financial coherence, having a vision for the future, or having quality employees.
